Giving and receiving feedback is harder than most people think. Learning business professionals need to take the time to study the art and science of feedback because of the critical role feedback plays in learning.

In this redux episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele discuss how to give and receive feedback effectively, common misconceptions about feedback, and the tremendous impact feedback can have on learning.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode389.

Trust is fundamental in marketing. Without trustworthy marketing, products and services, no matter how excellent, will languish because today, by default, audiences doubt what marketers say. What this means is learning businesses need to do the work to collect and use evidence to back up their marketing claims.

In episode 388 of the Leading Learning Podcast, co-host Jeff Cobb talks with Melanie Deziel about exactly how to do that. Melanie is co-author of Prove It: Exactly How Modern Marketers Earn Trust.

Drawing on an elegant and simplifying framework from Prove It, Melanie and Jeff discuss five types of claims businesses often make—claims about convenience, comparability, commitment, connection, and competence—and three types of evidence that can back up those claims—corroboration, demonstration, and education.

The conversation is both thought-provoking and highly practical. If you’re looking to make sure your learners see you as a trustworthy source of content—and you should be looking to do that—then this episode is for you.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode388.

Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.

In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.

Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.

What is capacity? The dictionary defines capacity as “the facility or power to produce, perform, or deploy.” But we dig deeper to look at what capacity means for learning businesses.

We explore three key facets of capacity (people, technology, and processes), look at capacity both as an assessment of current reality and a way to think about an ideal future state, and touch on how capacity plays out at three levels (individual, organization, and community).

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode386.